BILOXI, Miss. , April 25, 2022 // -- Today, casino players across South Mississippi have a new reason to cheer "Buffalooooo!" as Aristocrat Gaming™ and MGM Resorts International's Beau Rivage Resort & Casino announce the opening of the Mississippi Gulf Coast's first 'Buffalo Zone™.'
Casino players across South Mississippi have a new reason to cheer “Buffalooooo!” as Aristocrat Gaming™ and MGM Resorts International’s Beau Rivage Resort & Casino announce the opening of the Mississippi Gulf Coast’s first ‘Buffalo Zone™.’ Located on the resort’s casino floor at the base of the convention level escalators, the new 1, 500-square-foot ‘Buffalo Zone’ is dedicated exclusively to Aristocrat’s exciting Buffalo-themed slot games.
Located on the resort's casino floor at the base of the convention level escalators, the new 1, 500-square-foot 'Buffalo Zone' is dedicated exclusively to Aristocrat's exciting Buffalo-themed slot games. This room features 50 player-favorite titles, such as Buffalo Chief™, Buffalo Max™, Buffalo Gold™, Buffalo Link™, Buffalo Gold Revolution™, and Buffalo Grand™ and compliments the 47 other Buffalo-themed slot games throughout the casino floor.
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"Beau Rivage is the first Gulf Coast casino to partner with Aristocrat Gaming to bring the 'Buffalo Zone' to the region, " said Beau Rivage President and COO Brandon Dardeau. "Buffalo games are extremely popular among our players and having the opportunity to create a special gaming section allows us to further enhance our guests' gaming experience."
Aristocrat's Senior Vice President of Commercial Strategy and Business Analytics Jon Hanlin said, "We're thrilled to partner with Beau Rivage to launch Mississippi's second 'Buffalo Zone.' We've had great response since opening the first Buffalo Zone last summer at Beau Rivage's sister resort Gold Strike Casino Resort in Tunica and expect a similar reaction on the Mississippi Gulf Coast. Buffalo continues to be one of Aristocrat Gaming's strongest brands, and with Beau Rivage' new 'Buffalo Zone, ' players will enjoy all their favorite Buffalo-themed games in one exciting place."
ABOUT ARISTOCRAT TECHNOLOGIES INC. Aristocrat Technologies Inc. is a subsidiary of Aristocrat Leisure Limited (ASX: ALL), a global games leader with more than 6, 500 employees. The company is licensed in over 300 gaming jurisdictions, operates in more than 90 countries, and offers a unique blend of products and services. The company is the leading designer, manufacturer, and distributor of Class III games as well as Class II Innovations for Native American casinos and emerging markets. The company's mission is to bring joy to life through the power of play. Its values are rooted in creativity and technology, and the company has a rich history of innovation that has shaped the gaming industry over many decades. For further information, visit the company's website at www.aristocratgaming.com.
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ABOUT BEAU RIVAGE Already known as the crown jewel of the Gulf Coast, Beau Rivage Resort & Casino continues to raise the bar. Named one of the "South's Best Resorts" by Southern Living, MGM Resorts International's AAA Four Diamond beachfront resort features 1, 740 elegantly appointed guest rooms and suites, 10 restaurants, exciting nightlife and an 85, 000-square-foot gaming area including BetMGM Book Bar and Grill, Mississippi's full-service sports betting and entertainment destination. The resort also offers live entertainment in its 1, 550-seat theatre, an upscale shopping promenade with a Black Clover Lounge and Topgolf Swing Suite, a world-class spa & salon and Fallen Oak, a Tom Fazio-designed championship golf course. For more information and reservations, call (888) 567-6667 or visit www.beaurivage.com.View full sizePlain Dealer file Commercial casinos earn more than 60 percent of their gambling revenue from slot machines. There are 854, 702 slots in the United States, according to the American Gaming Association.
PITTSBURGH, Pa. -- It's Friday night at Rivers Casino, and people are crowding three and four deep around a row of Wizard of Oz slot machines, hoping for a turn to play.
The five refrigerator-size devices are awash in lights and sounds, like throbbing carnival booths. Each slot's video screens flare with rapid-fire images of Dorothy, the Scarecrow and the rest of the movie's characters. Their faces adorn the spinning betting reels, and their digitized voices urge gamblers on. "Show me your badge of courage!" the Cowardly Lion growls.
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As the video reels whirl, the slot's Bose stereo speakers rumble with the ominous "OH-EE-OH" chants of the Wicked Witch's henchmen. When a spin produces a big win, the computer running this new "sensory immersion" gambling machine switches the music to dreamy "Somewhere Over the Rainbow" and sends a shiver vibrating through the player's bucket seat, like a congratulatory massage.
The five middle-age women occupying those plush seats are transfixed, their eyes locked on the screens as they methodically tap the spin buttons every three or four seconds. No one's gotten up for at least 30 minutes. The crowd is growing anxious. "They're going to be cold by the time we get on, " mutters a woman in a gold pantsuit.
Finally, one of the players rises to leave, but before any of the onlookers can react, her seatmate slides over and straddles the gap between their two machines, plying each slot with one hand.
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Welcome to gambling's brave new world. When 's Horseshoe Casino opens early next year, it will be packed -- like its Pittsburgh counterpart and other casinos around the country -- with a new generation of computer-driven slots whose speed, sophistication, mesmerizing displays and deceptive odds have some gambling researchers and therapists deeply worried.
For this series of stories, which were researched and written during the past six months, Plain Dealer science writer John Mangels interviewed more than 35 policymakers, regulators, legal experts, casino and gambling industry officials, gambling addiction researchers, treatment providers and gamblers. Mangels also reviewed thousands of pages of gambling addiction studies, policymaking documents and regulatory materials. He visited casinos in Pittsburgh and Harrisburg, Pa., as well as the state of Pennsylvania's gaming laboratory, where slot machines are inspected and tested.
The advanced slots are ideal money-extracting machines, a quantum leap beyond the plodding mechanical "one-armed bandits" they replaced. Researchers say they tap vulnerable parts of gamblers' brains and can be a catalyst for out-of-control wagering, even in players who never previously showed problems.
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The machines employ an arsenal of tactics to maximize what slots programmers call "time on device" and encourage "playing to extinction"-- gambling until all the money is gone.
Pulsing music, hypnotic graphics and near-continuous betting chances combine to lull gamblers into a trancelike state called the "zone" that some players say they actually prefer over winning. Prolonging their time in the game's sensory cocoon becomes the goal, which conveniently allows the machine to continue to collect cash.
Screens flash "Win!" even if the payoff is less than the wager. Near-misses fool players into thinking that they're on the verge of a jackpot, though the odds reset with each spin. A secret, carefully programmed ratio of reward and withholding sustains the suspense. And all the while, the machines track gamblers' behavior, to help tailor future enticements to return.
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The advanced slots quickly have become the most popular, most pervasive, most profitable form of casino gambling. They're also the most likely to be associated with risky, excessive gambling behavior, like the Pittsburgh woman playing two slots at once.
While the operators of Ohio's new casinos regularly tout the jobs, taxes and other economic benefits the facilities will bring, there has been little public discussion of the problem and pathological gambling that also will occur.
Using a research-based analytical model, The Plain Dealer estimates that, at any given time, the four casinos will result in an additional 107, 100 problem and pathological gamblers, 40, 800 of them in the area. The lifetime costs to society of those addicted Ohio gamblers, in bankruptcies, arrests and legal fees is at least $1.1 billion, and likely considerably more.
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Whether the new machines can be called outright addictive -- the "crack cocaine of gambling, " as the more extreme rhetoric goes -- is a matter of intense debate. Casino industry officials cite studies that show the gambling addiction rate has remained low, despite the meteoric expansion of slot machines.
But other research shows that the advanced slots are a magnet for pathological gamblers and that they can provoke bouts of risky gambling behavior in almost any regular player, causing them to lose track of time and spending.
"The contemporary slot machine has hit upon a very potent formula of gambling interaction, " said Massachusetts Institute of Technology anthropologist Natasha Schull, who has studied the casino industry for 15 years and whose book about the slot machine gambling will be published in early 2012."They are geared to make you play longer, faster and more. And they solicit behaviors from everyone that look out of control."
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Ohio voters authorized as many as 20, 000 slot machines -- up to 5, 000 per casino -- when they approved commercial gambling in 2009. The constitutional amendment, which the casinos' backers wrote, gave no rationale for the number, and there was no mention of its significance during the run-up to the vote.
Twenty thousand slots, coupled with as many as 20, 000 more at the state's horse-racing tracks if the governor approves a "racino" plan, would vault Ohio to
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